What is Direct-to-Consumer Technology?

The phrase “direct-to-consumer” can mean many things. At Watermill Express, it speaks to the quality, purity, and integrity of our water and ice at the moment of purchase. Unlike most other products, ours is created on the spot at each location. Once our water is filtered and treated it remains undisturbed until the moment you vend it into your bottle, completely removing human interaction from anyone but you. It’s what makes our products unique and special. And the same goes for our ice, which is made fresh on the spot from our pure drinking water.

This is quite different from how customers buy products at a store. Once a product is ready, it’s loaded onto trucks, hauled to the store, and hand placed on shelves. Bags of ice are hand-loaded into coolers. How many hands touch those products before they end up in a shopping cart?

With our direct-consumer technology, the answer is zero. Vend pure drinking water directly into your containers. Fresh ice filled into bags or coolers on the spot. All without prior human contact, ensuring the highest quality water and ice.